Video Promo Comparison

I decided i would compare our promotional video with other ones. The one i have used in this comparison is advertising the media school at Bournemouth University. I know they are advertising very different things, but i noticed a few thing about each trailer that interested me. They are both created to advertise, so they should have a reasonable comparison.


I was very interested when i saw this image, because it shows one of the students using a sound desk. This shot is almost identical to one we used in our promotional video. This works because it shows that Bournemouth University has professional level equipment to be working with, and the Junction uses it too.





This shot of some guy from UKTV is good, because it shows him in his normal working environment surrounded by monitors and junk. This is similar to the shots we used in our video showing the bands coming off the stage when we talked to them.

This shot shows the editing suite for the TV studio. This is a good shot because it shows the equipment the students are given. This would make the viewer interested because it shows they will be working with top level equipment instead f what many of them have used previously.








Both these promotional videos target their audience very well and i believe show exactly what needs to be shown to hit the purpose of said video. They both use very different styles but they are both well made and show the necessary bits of footage to get the audience interested and wanting to know more about the product being advertised.