Right from the start of the advert, you can tell this advert is taking a view of the O2 experience from a completely different view to the other one. The first one started with a really light shot showing people being happy, this one starts with a much darker feel, the only light being that from floodlights mounted the the walls.
The next shot shows the mad rush of people running to the front of the stage to be as close as possible to whoever is on stage. This is a feeling everyone who goes to gigs will know. This advert is clearly targeting an audience of people that go to gigs regularly and is saying how much better the experience is here.
This shows the crowd going nuts, as the band or event has either just started or is just about to. Despite the trailer being in slow motion, there is significantly more energy to this trailer than the other one. This is to keep people interested as it is aimed at teenagers who typically don't have a great attention span.
I like this as an end shot, partly because i just love shots of crowds. If you are going to do a video with an audience, you need to show the crowd going nuts and enjoying themselves or people will think the venue is awful.
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