Friday, 26 February 2010

Analysis of O2 video


The first shot of the trailer shows some people walking into the arena smiling, having a great time. You see them walking past as Bill Bailey walks past on some massive stilts. This shot shows a nice, relaxed atmosphere in the venue which is nothing like how it actually is.



The camera then pans moves around backstage showing many numbers of events that are held at the O2 arena. This shot i liked because it shows the sheer difference in events. There's something about horses, and what i assume to be wrestling? Slightly before this shot you are also shown a band rehearsing in a corner before they go on stage.



This shot could either be another event group rehearsing for whatever the hell you need a group of angels for, or alternatively it's more of a stairway to heaven kinda thing. It shows you going up a stairway surrounded by angels, and in many cultures this is suggestive of heaven. The advert could be suggested going to a show there is so great it's almost as good as actually being in heaven.

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