Rough Cut

Junction Fiver Promotional Video Rough Cut - Matt, Tara & Tim from cmdiploma on Vimeo.

This is the rough cut of our promotional video for the fiver. We want to lighten a few bits of it, and some of the information needs to stay up for longer, but i think it is quite good for a rough cut.

When we were creating this, it was very hard to keep on track making a promo and not end up creating a music video. This was basically because to keep music going through the whole thing was the only way we could see it staying interesting, however it was much easier to edit footage around a single song and make a music video than to try and create a video promoting the fiver in general. To get around this, we found some footage the included a whole song, and used that for the beginning of the video and used the footage to show the atmosphere of the fiver. It was also good to show the band when the singing started so people knew who it was and what was going on.

We then cut to the beat of the song showing all the other bands performing quickly so it showed the different bands. We also found interviews with most of the bands when they were coming off stage, so we could get their instant responses. However we decided it would be better to show a short clip of them performing before the interview so people would understand who each band was instead of it just looking like we were talking to random people. We couldn't find interviews with all the bands, and Tara didn't want to use the footage of Boiling Point because she thought they were truly awful. I thought, however, it was good to show that much younger bands could go up and play, because the others all looked much older. I though showing the younger band playing and their response might attract a much larger audience of people who would otherwise think playing a gig that size was out of their reach.

I like this shot, because it shows the band, it shows a nice big crowd, and it shows the professional lighting that the Junction offers. If a band was looking to find somewhere to play, i think this type of shot shows them that the Junction is exactly what they need.

This is a shot of one of the bands during an interview. You can clearly see the name of the band, so you know who they are. Previously in the video, you are shown a clip of their music, so you can decide what kind of music they are and find them online. We kept the same font throughout the video, and used it for basically anything text based as it was as close as we could find the the logo used in the top corner.

I like this shot for much of the same reason i like the first, but it also has the text informing you about the professional lighting technicians. on the previous shot, you are shown a guy with the sound desk, and it says about the sound, which is why this starts with "and lighting". I like this shot because it is lit quite well, so you can see everything that is going on, which is rare at gigs as they are usually pretty dark. This shows the competence of their staff, thus proving the statement about them lighting staff being good true.


I like this shot because it's a bit different, it is focusing on the technical side of the experience of playing the Junction instead of the live footage. It is again about the lighting, but it shows you the type of lights, so you know they look professional and not some cheap-ass lights used by normal people.