O2 Promotional Video

I like this promotional video for O2 because it is interesting. It is all one long fluid camera movement with everything falling into place as the camera moves around backstage. The use of celebrities and events on the walk from the entrance to the seat, i assume the camera is meant to represent someone in the audience, in reality the O2 arena is nothing like that, but the use of celebrities keeps the viewer interested as it not only shows the type of people and events that feature at the O2 arena, it also makes it feel more intimate by walking around backstage and the celebrities just going about doing whatever.

The advert is quite relaxed, which makes the venue appear nicer to the viewer. They do this by using a single long shot with lots of motion, showing that everything at the O2 works nicely and in conjunction with everything else. If they had tried to edit this advert using lots of quick cuts and intense music, it would have given a totally different feel to the venue and advert.