Target Audience

Our target audience for the promo is going to be primarily teenagers. The Fiver is an event aimed at teenagers in bands hoping to get them to try and play some bigger shows to a live audience before they go off to Uni and never speak again. Gender wise, Simon said the event is split about 50/50, so we shouldn't try and appeal to a single gender. If, however, we can attract girls to the event, chances are guys will follow. A fact that doesn't necessarily work the other way round.

It would appear that the majority of people that use the Junction or go to the Fiver and realtively middle class, so we don't need to aim the trailer towards posh people. It would also appear that the majority of people attending the Fiver are white. This means it will probably be easier to promote and held an "Indie Guitar fest" night than a hip-hop evening. I'm not saying that white people won't go to hip hop nights or black people won't go to anything else, but stereotypically that's how it plays out. There are more black rappers than white, and more white Indie guitar people than black ones. Hell, sometimes they mix and match together.